Adding a video or an audio clip to your website will engage your potential customers in a way that images and copy can’t. Video and audio can actually give real examples of your products and services which helps people understand what you do or how your product or service can be used. It’s a sample of what’s on offer that they can browse at their own convenience. It is also a great way to put a little personal touch into your business. These days, with so much competition, people often ‘buy people’ when they are looking for a service. And including video and/or audio on your website gives people a glimpse of the ‘person’ or ‘people’ behind the company.
Some useful tools:
Upload your promo video and publish it on your website with Vimeo. You can easily set a still frame to represent your video when it’s not playing, change the size which shows on your website and control what playback tools to use. Simply choose the embed option, copy the code and paste it into your website. Vimeo takes care of the output for the web so you don’t have to worry about it taking up lots of space on your server. It’s very easy and looks great! For business users, I would recommend the Pro option because it allows more space and is for commercial use instead of for personal use. vimeo.com
If you need help embedding your videos onto your website, feel free to get in touch with me.
Here are some examples of videos I’ve put onto my clients’ websites:
This is a super tool for adding audio to your website. Simply upload and grab the embed code. You can upload it to Facebook as well. So much fun and very easy to use! soundcloud.com If you only have one or two audio clips, then you can use Soundcloud for free but if you need to upload a lot of material, then I would recommend opening a paid account. That way you have more minutes available to use. Have fun!
Here are some examples of audio I’ve helped my clients include on their websites:
For The Difference
If you need help embedding your audio clips onto your website, feel free to get in touch with me.
If you need help shooting and / or editing video, please get in touch with Mi Elfverson of True North Vision.
If you need any voice over for your video or audio, then please get in touch with Ally Oliver of First Instinct Communications.
Thanks for reading,